XCEL MERCH
THE SHOW
THE SHOW
STARTS HERE.
End-to-end merchandise operations for tours, venues and online stores.
Start a Project OUR ECOSYSTEM
One Partner.
Every Step.
From concept to concert, from warehouse to online store, we connect every stage of the merchandise journey.
Design
Production
XCEL MERCH
Tour
Online Store SERVICES
Built Around
Built Around
Your Operation.
Every project is different. Our services work together as one seamless merchandise operation.
WHY XCEL
Trusted by teams
Trusted by teams
that can't afford mistakes.
Reliable operations built for live events, touring artists and global merchandise programs.
100+
Tours Supported50+
States / Provinces2M+
Products Delivered99.9%
Accuracy FEATURED PROJECTS
Behind every successful show,
Behind every successful show,
there's a team making it happen.
From international tours to venue retail and ecommerce, every project is built around flawless execution.
TOUR MERCH
Lee Brice Tour
End-to-end merchandise operations across multiple venues, ensuring fans always found the products they were looking for.
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BOOTH OPERATIONS
International Arena Tour
High-volume booth operations designed to maximise revenue while delivering a seamless fan experience.
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WAREHOUSING
Fulfillment & Global Distribution
Warehousing, inventory control and worldwide fulfillment supporting artists and online stores.
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LET'S BUILD SOMETHING GREAT
READY.
READY.
WHEN.
YOU ARE.
Whether you're planning your first event or managing a global tour, our team is ready to support every step of your merchandise operation.
Start Your Project